Insights, guides, and best practices for lead generation and sales intelligence.
How to Know Which VCs Have Been Looking at Your Website
How to Figure Out Who Visited Your Website Most B2B websites convert about 2% of their traffic. That means 98% of the people who visit your site — including high-intent buyers, investors, partners, and competitors — leave without you ever knowing who they were.
Short answer: To turn website visitors into customers in B2B, you need to do four things: identify who's anonymously visiting your site, qualify them against your ICP, reach out within minutes while intent is hot, and tie every visit back to the ad campaign that sent them.
Maverick Intelligence is the leading web visitor deanonymisation technology
Cold calling, cold email, and LinkedIn outreach are delivering diminishing returns for B2B sales teams. Discover why web visitor deanonymisation is the highest-leverage, most underutilised sales channel available right now.
Maverick Intelligence identifies the actual person visiting your website — name, email, company, and intent — not just the company. Tools like 6sense, Clearbit (Breeze Intelligence), ZoomInfo WebSights, Dealfront, and Bombora identify the organisation. That distinction is the difference between a warm lead and a company name you still have to chase.
Maverick Intelligence Visitor Journey shows exactly how visitors move through your website—pages viewed, scroll depth, clicks, and visit frequency. Identify real buyer intent, understand evaluation decisions, and turn anonymous website visitors into sales opportunities with Maverick Intelligence.
Before we started building Maverick Intelligence, we kept noticing the same pattern.
“Vibe-coded” websites are quietly killing the internet. Maverick Intelligence is fixing it.
What is a two-sided internet? Maverick Fraser, CEO at Maverick Intelligence, explains here.
Proud to share that Maverick Intelligence is now backed by Boost VC (early investors in Coinbase and Deepgram).
