What is a two-sided internet?

Two days ago, we revealed that Boost VC invested in Maverick Intelligence, as we build the two-sided internet.

Naturally, the most common question we received was "what is a two-sided internet?"

Well, the internet was designed to be interactive. In practice, internet work has become entirely one-sided. The web has turned from collaborative medium into passive consumption. We scroll. We browse. We fill out forms. But very little happens in real time.

This single-sidedness matters most at work.

Work consists of two fundamental activities; buying and selling. There is always something to buy and always something to sell. Yet the modern web treats buyers and sellers as if they exist in separate space-time continuums.

Buyers today evaluate multiple vendors in parallel, navigate different websites, fill out contact forms, and wait – all while juggling email, Slack, and meetings. Sellers, meanwhile, are forced into volume-driven outbound, contacting people without any clear intent and meekly accepting that only a small fraction are ever in market.

The issue is neither effort nor tooling. It's that buyer intent and seller action rarely meet at the same moment.

Our conviction is that the web should be two-sided for work.

Maverick Intelligence makes buyer intent visible. When a real buyer is actively evaluating your website, we identify that activity and surface it to your sales team in real time. The result is fewer forms, less guesswork, and conversations that happen when interest actually exists.

Buyers get faster, more relevant engagement. Sellers spend time on real demand instead of chasing noise.

This is what a two-sided internet looks like.

Get in touch to see it live in action!