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    In 2026, Sales should no longer be guesswork

    January 26, 2026By Nick Saremi
    Former salesperson recounts his experience of sales

    Before we started building Maverick Intelligence, we kept noticing the same pattern.

    Maverick and Nick would speak to people like Theo Conway, who’d spent years selling at world-renowned companies. Most of their day still came down to guesswork.

    • Reaching out to people who weren’t interested.
    • Following up at the wrong time.
    • Hoping someone happened to be in market.

    From a technical point of view, that didn’t make sense.

    The data was already there. Websites log every visit, every session, every interaction. But all of it gets processed later, summarised in dashboards, and reviewed after the moment has passed.

    So sales teams guess, not because they want to, but because the systems don’t give them anything better to work with in real time.

    That’s the problem we decided to build around.

    At Maverick Intelligence, we focus on making real engagement visible when it’s actually happening, so teams can act on it instead of retroactively analysing it.

    Less guessing. Better timing. More relevant conversations.

    That’s the core of what we’re building.

    Email our CEO, maverick@maverickintelligence.co, or connect with us on LinkedIn to see it live in action