From Brochure to Live Growth Surface: How Thrad Powers Fundraising, Sales, and Pipeline With Maverick Intelligence
"We're building infrastructure for a new advertising market, and our own website is one of the highest-signal surfaces we have. Maverick turned it from a brochure into a live source of fundraising, sales, and pipeline action."
Giorgio Toledo
Head of GTM, Thrad
The Challenge
A Live Website, No Idea Who Was On It
Thrad is building the ad infrastructure for AI. Brands run paid placements inside LLM conversations, and AI publishers monetize their chat interfaces with native, contextual ads. That positioning means thrad.ai receives a wide range of website visitors: brand-side performance marketers, agencies, AI publishers, enterprise buyers — as well as investors tracking their business.
Before Maverick, Thrad was using standard Google Analytics — sessions, sources, and page paths. What it didn't have was identity. Investors were almost certainly looking at the site. Inbound prospects were landing on pricing, docs, and product pages. Existing opportunities in the funnel were revisiting between calls. The team had no way of knowing.
For a startup where every conversation with an investor, prospect, or customer compounds, that opacity was the gap.
The Solution
Visitor Identity, Three Workflows
Maverick Intelligence runs as a lightweight script on thrad.ai. It resolves anonymous traffic to the person level and enriches each session with full context. Thrad uses that signal in three ways.
Workflow 1
Fundraising
When investors visit thrad.ai, the team knows. That changes the cadence of investor relations entirely — investor outreach can be tied to actual interest rather than guessed at.
Maverick Intelligence identifies investors visiting thrad.ai by resolving anonymous sessions to named individuals and firms
The team receives real-time alerts when specific investors browse the site, revealing active interest
Outreach timing shifts from guesswork to signal-driven — a tailored update lands exactly when the investor is engaged
"Fundraising is a game of staying top of mind. Maverick tells us when a specific investor has just been on our site, which is exactly the moment a tailored update actually lands."
— Andrea Tortella, CEO, Thrad
Workflow 2
Inbound Sales
New companies landing on the site that match Thrad's ICP — advertisers, agencies, AI publishers — immediately get surfaced to the growth team. Rather than waiting for a "book a call" form, Thrad reaches out and books the meeting.
New companies landing on thrad.ai are matched against Thrad's ICP — advertisers, agencies, and AI publishers
Qualified visitors are surfaced to the growth team the same day, without waiting for form submissions
The team reaches out proactively, booking meetings while interest is fresh
"Our best source of inbound used to be whoever filled out a form. Now it's whoever showed up on the site this morning. The pool is much bigger, and we get to it the same day."
— Giorgio Toledo, Head of GTM, Thrad
Workflow 3
Funnel Progression
Existing opportunities revisit thrad.ai all the time — checking docs, re-reading product pages, sharing links internally. Maverick Intelligence identifies when those accounts re-engage, and the right team member follows up to push the deal forward.
Existing pipeline accounts revisiting thrad.ai are identified — checking docs, re-reading product pages, sharing links internally
Maverick surfaces re-engagement signals showing which accounts are active between sales conversations
The right team member follows up at the exact moment an in-funnel account visits the pricing page
"Deal progression is all about timing. When an account in our pipeline visits our pricing page, that's the signal we should be reaching out. Maverick makes it visible."
— Giorgio Toledo, Head of GTM, Thrad
The Results
Outcomes
16
Meetings booked via Maverick Intelligence — replacing passive form-fills with proactive same-day outreach.
120
Qualified prospects identified by Maverick Intelligence across Thrad's target ICP segments.
1,400
Total people identified visiting thrad.ai — turning anonymous sessions into a named audience.
3 Workflows
Fundraising, inbound sales, and deal progression — all powered by a single visitor intelligence layer.
What's Next
Deeper Integration
Thrad is expanding its use of Maverick Intelligence to automate routing across all three workflows — triggering investor follow-ups, sales outreach, and deal progression actions directly from visitor signals, with deeper CRM integration powering the next layer of growth.
Ready to See Who's on Your Website?
Join Thrad and other B2B leaders using Maverick Intelligence to turn anonymous traffic into qualified pipeline.